rization time is still short. In the face of China's consumer market, how to make changes and create a benign effect? When Metro first entered text message service Changsha in 2001, the author was still in middle school. What I still remember fresh about Metro is that Metro, as a shopping mall, actually shut out a large number of consumers who came to spend money, which made the author puzzled. A membership card can only be "entered". Seeing that many people are forbidden to enter because they do not have a membership card, an inexplicable "sense of superiority" arises spontaneously, "I can enter if you see it." But now it seems that this "sense of superiority" has not brought much practical things to Metro, and now it has been assimilated, and there is no membership card?
It is enough to do one free on-site, and the membership system still has to be adhered to . 1. Changes in the retail membership system, from 1995 to 2019 1995 was destined to be a bustling year for China's retail industry. Since the beginning of this year, foreign text message service armies have entered the Chinese market one after another, such as Carrefour and Metro, Wal-Mart in 1996, Lotus in 1997, and IKEA in 1998. Local retail companies also basically began to sprout at that time. In 1995, Li Binlan left Wanjia Chain, the predecessor of China Resources Vanguard, and founded Xinyijia in Shenzhen; Shandong Jiajiayue Group opened the first Jiajiayue Supermarket in Weihai; a little earlier, Wang Tan left Nanbeite Food Company and his wife Zhang Haixia "going to the sea" together and established Xiangtan Backgammon Food Company. This mom-and-pop shop was the predecessor of the backgammon supermarket.
In particular, the entry of these large foreign-funded enterprises has not only brought vigor and competition to the domestic market, but also text message service brought a brand-new business structure and business organization. The membership-based marketing strategy is one of them. The biggest purpose of implementing the membership system is to bind users with stores, improve customer loyalty, and increase corporate profits in the long run. In terms of models, there are not only Metro's membership consumption model, but also Wal-Mart's paid membership model and Carrefour's membership discount model. But at first, neither mode worked very well. Membership was not popular in China at that time, and the people did not have such consumption awareness, especially for Metro's "membership consumption" model. At first, you may think that "entry by card" is more attractive,