Unsurprisingly, companies with 10,000 or more employees mostly choose decentralized marketing teams. Grouping email organizations by geography is the most popular method of decentralization, with 20% of the largest companies opting for it. Having different email marketers own different products or services within a company is another choice for large teams. 12% of companies with 2,000 to 9,999 employees choose this method and 17% of companies with more than 10,000 employees do the same. Another way mega-businesses break down email is by division, such as B2B and B2C,
which is reported by 9% of businesses. How Litmus Helps Decentralized Teams Send Great Emails MINDBODY's messaging program is highly decentralized, with multiple teams responsible for their own campaigns. With Litmus at the center of the email creation process, the team ensures a consistently great subscriber experience for all MINDBODY E-Commerce Photo Editing Service emails. Read their story → Curious how Litmus can help your brand consistently send great emails, no matter how organized your team is? Talk to a Litmus expert to learn more. Find the organizational structure that's right for you 33% of messaging teams plan to spend more on staff in the coming year and they will have to decide how to organize these new employees. When deciding what's best for your organization, consider your company's size, structure, and strategy . Clear distinctions between product lines,
customer categories, or countries lend themselves to decentralized teams. As the business grows, the likelihood that a centralized team will be too large to manage effectively also increases. For small business teams that want to stick with a centralized messaging team, you should review your email approval process for speed. Streamline your email review process with Litmus Proof With Proof as your centralized feedback collection tool, you can improve collaboration, gain better visibility, and reduce review cycles.