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When creating an educational video, the mentality has largely been, 'tell them what we need them to know,'” says Pallotta. “But for me, these are very dangerous words. If you just check the box, you have lost your viewership and wasted resources. However, Pallotta says even some of the driest content can have characters and storylines that will interest viewers. Through the edutainment style, you can bring out these elements in the minds of viewers and create Real Estate Photo Editing a heightened state of emotion – which evokes emotion to help the viewer remember things better and longer, from a psychological point of view. In fact, 72% of people would rather learn about a company's product or service through video than text. Additionally, 95% of viewers will remember a call to action after watching a video, but only 10% will remember a call to action after watching it.