Still don't know Google Tag Manager and the convenience it offers to connect all your Web analytics tools from one place? A problem that we often suffer in digital businesses is the need to handle multiple code tags from tools such as Analytics, Google Ads or even Facebook Ads or LinkedIn. When we want to connect something to our website, we usually rely on a programmer or someone with knowledge of these issues. But, as you know, this can cause some delays, since it depends on a third party. Luckily, Google Tag Manager is capable of solving this problem and facilitating both your work and that of your team. Surely by now you've heard of this platform, since it's been available to the public for a few years, but since there are still people who don't know what it is or what it's for, in this article I'm going to show you everything you need to know. of this powerful Google tool and how it is capable of making your life easier: Thematic content menu What is Google Tag Manager?
What is Google Tag Manager for? What can it serve us for? Very easy: well, mainly for one thing, and that is to simplify the management of the code fragments or labels that we use to integrate tracking systems in our website or application. Generally, each time we need to integrate labels, code fragments or pixels, we must do it individually, a different code for each one. This not only requires time, which increases depending on the number of labels that we need, but also requires a minimum knowledge of markup language , something that not everyone has. This is where the Google Tag Manager system comes in, a practical solver for the problem and that works as a “global” manager, which allows you to replace all the tags with a single one , that of GTM.
After implementing it, it is very simple to manage each of the tags you need through this Google system. The best thing is that this is not the only thing they are used for, since they not only help to manage the use of tags, but also to keep them updated and to check that there are no errors before or after they are implemented , even if at some point the tag stops working, with Tag Manager you can simply remove it. A true marvel.