Sending quality emails isn't easy. But sending great emails at scale is a whole different challenge. How do you configure your program to handle larger and more complex campaigns, while maintaining your brand's voice and email quality? In this webinar, experts from Litmus and Salesforce share the secrets to growing your email program the right way and talk about the three pillars that form the foundation of a scalable email program: people, process, and tools. Didn't get a chance to watch the webinar live? Do not worry. You can access the full recording at any time and read the Q&A below.
Questions and answers A big thank you to everyone who responded to the webinar with a question! Here's a recap of our answers to the most common questions, as well as our take on some of the questions we didn't answer during the Image Masking Service live webinar. Do you have additional questions? Please leave them in the comments. How do I know when my team is ready to scale our messaging program? Jason Rodriguez: As Veda mentioned in the webinar, one of the best things you can do is to perform a health check on your email program. Take a look at your campaigns, platform, process, and team to see if you're feeling stressed. Ask questions like:
Are we facing any limitations with our current platform or tools? Is our process as efficient as possible? What are the main bottlenecks in our email program? Do team members feel overwhelmed with work? Are there gaps in our skills that are holding us back? Are we getting the most out of our campaigns? If you find yourself lacking specific skills, not getting as much as you know you can out of your messaging program, or running into significant limits with your process , tools , or platform , it's probably time to start thinking about scale . When you have multiple business units, do you think it's best to treat email the same way across the company, or do you think each business unit should operate independently?