Forum Posts

hremon716
Mar 01, 2022
In Fashion Forum
Sending quality emails isn't easy. But sending great emails at scale is a whole different challenge. How do you configure your program to handle larger and more complex campaigns, while maintaining your brand's voice and email quality? In this webinar, experts from Litmus and Salesforce share the secrets to growing your email program the right way and talk about the three pillars that form the foundation of a scalable email program: people, process, and tools. Didn't get a chance to watch the webinar live? Do not worry. You can access the full recording at any time and read the Q&A below. Questions and answers A big thank you to everyone who responded to the webinar with a question! Here's a recap of our answers to the most common questions, as well as our take on some of the questions we didn't answer during the Image Masking Service live webinar. Do you have additional questions? Please leave them in the comments. How do I know when my team is ready to scale our messaging program? Jason Rodriguez: As Veda mentioned in the webinar, one of the best things you can do is to perform a health check on your email program. Take a look at your campaigns, platform, process, and team to see if you're feeling stressed. Ask questions like: Are we facing any limitations with our current platform or tools? Is our process as efficient as possible? What are the main bottlenecks in our email program? Do team members feel overwhelmed with work? Are there gaps in our skills that are holding us back? Are we getting the most out of our campaigns? If you find yourself lacking specific skills, not getting as much as you know you can out of your messaging program, or running into significant limits with your process , tools , or platform , it's probably time to start thinking about scale . When you have multiple business units, do you think it's best to treat email the same way across the company, or do you think each business unit should operate independently?
0
0
4
hremon716
Mar 01, 2022
In Fashion Forum
Unsurprisingly, companies with 10,000 or more employees mostly choose decentralized marketing teams. Grouping email organizations by geography is the most popular method of decentralization, with 20% of the largest companies opting for it. Having different email marketers own different products or services within a company is another choice for large teams. 12% of companies with 2,000 to 9,999 employees choose this method and 17% of companies with more than 10,000 employees do the same. Another way mega-businesses break down email is by division, such as B2B and B2C, which is reported by 9% of businesses. How Litmus Helps Decentralized Teams Send Great Emails MINDBODY's messaging program is highly decentralized, with multiple teams responsible for their own campaigns. With Litmus at the center of the email creation process, the team ensures a consistently great subscriber experience for all MINDBODY E-Commerce Photo Editing Service emails. Read their story → Curious how Litmus can help your brand consistently send great emails, no matter how organized your team is? Talk to a Litmus expert to learn more. Find the organizational structure that's right for you 33% of messaging teams plan to spend more on staff in the coming year and they will have to decide how to organize these new employees. When deciding what's best for your organization, consider your company's size, structure, and strategy . Clear distinctions between product lines, customer categories, or countries lend themselves to decentralized teams. As the business grows, the likelihood that a centralized team will be too large to manage effectively also increases. For small business teams that want to stick with a centralized messaging team, you should review your email approval process for speed. Streamline your email review process with Litmus Proof With Proof as your centralized feedback collection tool, you can improve collaboration, gain better visibility, and reduce review cycles.
0
0
5
hremon716
Mar 01, 2022
In Fashion Forum
Brendan Caffrey, Senior Director of Engineering, based in Somerville, MA Every December, I volunteer for Somerville Public Schools as part of the Hour of Code . Hour of Code is a global event that takes place every year during Computer Science Education Week. He encourages students to participate in an hour of introductory coding. More than 200,000 educators and millions of students around the world participate in the event. In Somerville, where I live, all the students from kindergarten to grade 12 participate. The class itself is led by their teachers, but volunteers with technical experience like me come to help students with different tutorials and coding exercises, as well as share our real-world experiences as professional programmers. For the past few years, I have volunteered for Winter Hill Community School. The school is very diverse, with a large number of English language learners as well as students with special needs. What's amazing to me about writing code is how accessible it is to all those students. It is often the children who are least expected by teachers who benefit the most. I really believe that E-Commerce Photo Editing Service exposing young people to programming early and showing them how accessible it is can be a game-changer. I wasn't exposed to programming until I was in college, and even then it was very academic. Showing these kids how easy it is to program a simple game or web page is the best introduction you can give them. It's the kind of opportunity you can't just write a check to help out for and you can't do it overnight or on weekends. I am grateful that Litmus VTO makes it so easy for me to give back to my community like this. Would you like to teach children to code? Find a local Hour of Code event in your area and contact them to see if they are looking for additional volunteers. You can also register as a volunteer here . Don't see an Hour of Code event in your neighborhood yet? Consider hosting your own.On the day of the Charleston Marathon, the weather was abnormally cold and miserable. I was worried, but the adrenaline of the massive crowd got us pumped up. Crossing the finish line that day with someone who, in her wildest dreams, never thought her body would let her go 3.1 miles was exhilarating! It was a day I will never forget, and a cause I will continue to give my time to.
0
0
5
 

hremon716

More actions