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monira khan
Jul 28, 2022
In Fashion Forum
The author has previously written an article "Looking at Products from Iteration: 4D Analysis of Kugou Music Concept Edition, where is the concept? ", found that analyzing version iterations can better view products dynamically, rather than analyzing products limited to a certain static point, so the author will launch the series [Products from Iterations] from time to time, which can be analyzed in detail to each version. I can roughly judge the country email list product strategy from the version cycle, and I hope to analyze the product from a higher development perspective with you. This article belongs to the first article of the WeChat reading analysis article. This series of articles may reach nearly 50,000 words. Considering the limited reading energy of readers, combined with the version and iterative focus, a number of relatively independent articles will be launched. This article is the first article, starting from the product Positioning to analyze the original intention of WeChat reading. Nowadays, major mature software products, especially APPs that have iterated multiple large versions, have basically embarked on the stage of operation and commercialization. It is very important to understand the original intention of a product - the positioning at the time of project establishment, because the subsequent changes will change with the changes of the market and corporate strategy, and the positioning will naturally be adjusted , which is unpredictable, but changes, Isn't that the beauty of making products. The author has done the complete landing process of 0 to 1 products. From the introduction of the APP, it actually shows the core selling point of the product, and can also roughly launch the product positioning. So far, the slogan on the AppStore has not changed since reading on WeChat:
Looking at products from iteration
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