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sifatahmed
Feb 01, 2022
In Fashion Forum
Still don't know Google Tag Manager and the convenience it offers to connect all your Web analytics tools from one place? A problem that we often suffer in digital businesses is the need to handle multiple code tags from tools such as Analytics, Google Ads or even Facebook Ads or LinkedIn. When we want to connect something to our website, we usually rely on a programmer or someone with knowledge of these issues. But, as you know, this can cause some delays, since it depends on a third party. Luckily, Google Tag Manager is capable of solving this problem and facilitating both your work and that of your team. Surely by now you've heard of this platform, since it's been available to the public for a few years, but since there are still people who don't know what it is or what it's for, in this article I'm going to show you everything you need to know. of this powerful Google tool and how it is capable of making your life easier: Thematic content menu What is Google Tag Manager? What is Google Tag Manager for? How to create an account in Google Tag Manager step by step? What are the advantages of using Google Tag Manager to manage your projects? 2 Best Plugins to Implement Google Tag Manager in WordPress 3 Addons to implement Google Tag Manager in PrestaShop What is Google Tag Manager? Google Tag Manager (GTM) is a tool owned by the search engine and that replaces the need to manage the tracking tags, which we usually include in our websites or applications, one by one, being possible to manage multiple tags through GTM and have it all in the same dashboard. Basically it is like adding a kind of "master key" in your web page or application with which to integrate any other tracking tool that requires a javascript code, and this is not only to include Google tags such as Analytics or AdWords. , also applies to third-party code snippets , like Facebook, LinkedIn, Mediaplex, or metricol, for example. How was Google Tag Manager born? It made its first appearance in October 2012, and since then it has become a powerful tool to simplify the work of marketers when it comes to managing tracking tags. Although there are multiple tools that allow you to do this, Tag Manager is undoubtedly the most used of all. Curiously, despite being the most widely used tag manager , there is still a large percentage of webmasters and Marketing professionals who are not aware of this type of system capable of reducing the dependence of the Marketing department on IT departments. But what exactly is a tag in GTM? In this particular case, tags are basically pieces of JavaScript code that are inserted into the HTML code of the page. I think it is very useful to stop at this point to define it for you, since I will be talking about them throughout the entire content. These code fragments, which are also often called pixels, are responsible for gathering phone number database specific information and sending it to a third party , so that it can be organized and shown to us, through what we usually know as metrics in Marketing and SEO Positioning . The clearest example is Google Analytics , whose tag we insert in the HTML code of our website so that it collects information regarding the web traffic we receive, then said information is sent to Google Analytics and it gives us a detailed report on the information collected. . There are tags of all kinds, to track visits, conversions, views, impressions, actions and much more. Depending on the label you use, you can obtain one information or another. What is Google Tag Manager for? What can it serve us for? Very easy: well, mainly for one thing, and that is to simplify the management of the code fragments or labels that we use to integrate tracking systems in our website or application. Generally, each time we need to integrate labels, code fragments or pixels, we must do it individually, a different code for each one. This not only requires time, which increases depending on the number of labels that we need, but also requires a minimum knowledge of markup language , something that not everyone has. This is where the Google Tag Manager system comes in, a practical solver for the problem and that works as a “global” manager, which allows you to replace all the tags with a single one , that of GTM. After implementing it, it is very simple to manage each of the tags you need through this Google system. The best thing is that this is not the only thing they are used for, since they not only help to manage the use of tags, but also to keep them updated and to check that there are no errors before or after they are implemented , even if at some point the tag stops working, with Tag Manager you can simply remove it. A true marvel.
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