Jul 31, 2022
In Fashion Forum
There is a popular saying now: ToB companies do not need to operate, they only need business, because business drives better order fulfillment, and operation is only about acquiring customer information, which includes bidding, seo, new media, and exhibitions. Enough is enough, so operation is redundant! Once, I also believed in this sentence. As an operation from ToC to ToB, where should I go, I had doubts about my operation direction and career planning, and even wanted to change careers to make products. When playing billiards with friends, there is an action on the billiards called raising the ball. I figured out one thing: the operation of ToB is not much different from the operation of ToC. ToB enterprises also need phone number list the intervention of strong operations, and can even be split into the operation mode of ToC. Misunderstanding 1. The real user of the product, not the customer After all, ToB's products are for users to pay, you basically can't find the person who decides life and death in one step, but you can find the person who affects life and death. This person can't be in one step and become our customer, but we can gradually penetrate and raise it first! ToB companies have existed for a long time. When we do ToC business on a large scale, we often cooperate with ToB companies. The most common ones are: Youmeng, Qimai Data, these data service providers. Common ASO service providers often hold various online and offline app operation exchange meetings to reach app operators in a large area. When operators need to check the list or review comments, they will contact the ASO service providers they have contacted with a high probability. After all, after a certain event, everyone ate together, and the offline reach is much higher than online. Although such companies cannot directly reach the CEO or director of the company, the direct customers who are responsible for paying, but they generally reach the user groups that are actually used within the company. 2. User's quasi-needs Either way, we can't forget the fundamental user needs. In the past two years, many new products have appeared, and some companies have complained about their operations. We want to find companies with problems to use our products, but these companies do not know that they have such problems.